There are 1.3 million new cases of skin cancer each year in the United States,
reaching epidemic proportions.

        Source: American Cancer Society

The American Cancer Society and the American Academy of Dermatology stress the importance of avoiding sun exposure between 10 am and 4 pm when ultraviolet light is most intense. They now consider deliberate sunbathing to be a serious health hazard. Unfortunately most people don't realize that all UV exposure and damage is accumulative throughout their entire lifetime

Sun exposure has a direct relationship to premature aging of the skin, i.e. wrinkling, age spots and other dermatological problems.

Dark-skinned individuals are less likely to sunburn however, contrary to popular belief, dark pigmentation does not preclude the incidence of skin cancer and in fact may give a false sense of security.

Sun exposure is the most preventable risk factor for skin cancer.